National Contractors

Programme leader: Darryl Bishop
Ministry of Health, Private Bag 92522
Wellesley Street, Auckland
Phone: (09) 580 9006
Email: darryl_bishop   "at" moh.govt.nz

The Like Minds, Like Mine National Programme is funded by the Ministry of Health and run by a number of national contractors.

The contractors are responsible for providing a variety of national services, in particular, television advertising campaigns, communications and event management, provider education and training and the Like Minds,Like Mine national support and resource line 0800 102 107 for people wanting more information or advice. The phone line operates while each TV ad campaign is running.

Project manager: Dean Manley
Mental Health Foundation, PO Box 10051
Auckland 1446
Phone: (09) 300 7010
Email: likeminds   "at" mentalhealth.org.nz

The Mental Health Foundation is a charitable trust that, in conjunction with Senate Communications and Case Consulting, is responsible for developing the Like Minds, Like Mine National Plan, managing provider seminars, hui and fono, developing the communication strategy, media monitoring including administering Media-Watch, maintaining this website, and Provider Broadsheet. In conjunction with Case Consulting, the foundation produces the quarterly Like Minds Newsletter.

Case Consulting is a professional and ethical consumer driven agency that provides services to improve both the mental health sector and societal perception of mental health through Like Minds, Like Mine provider education, programme evaluation and the National Communications Contract.

DraftFCB is the advertising agency responsible for strategic and creative development of the Like Minds television and radio advertising campaign, including production and media placement.

Senate Communication Counsel is a strategic communications consultancy with specialist skills in behaviour change campaigns, also known as social marketing. Senate is contracted, with the Mental Health Foundation and Case Consulting, to provide strategic advice and support to Like Minds, Like Mine communications.

Phoenix Research is a New Zealand owned market research company, that provides research and evaluation services for the Like Minds project, and has done since its inception.

Lifeline provides free, professional and confidential telephone counselling services and professional face to face counselling.

Lifeline is contracted to provide the national support and resource line 0800 102 107 for the Like Minds, Like Mine programme.

Lifeline also operates the Refugee line (Arabic, Burmese, Dari and Farsi), Chinese line (Cantonese and Mandarin), the 24/7 crisis counselling line, Mensline, Kidsline, the Family Violence Information line, the 211 family help line, Directory service, LivingWorks, the National Depression Initiative line, and the Gambling Helpline, as well as providing telephone counsellor training.