About Like Minds, Like Mine
Like Minds, Like Mine is a public education programme aimed at reducing the stigma and discrimination faced by people with experience of mental illness. The programme is funded by the Ministry of Health and guided by the Like Minds National Plan.
Around the world, stigma and discrimination is one of the major barriers to a person's recovery. But changing attitudes and behaviour in society is complex, so the Like Minds programme works on a variety of levels to try to achieve this.
The majority of its work is undertaken by several national contractors and a team of 26 Like Minds providers.
National Contractors
The national contractors are responsible for providing a variety of national services. These include television advertising campaigns, communications and event management, provider education and training, the Like Minds Like Mine national information freephone service, 0800 102 107, which operates while each series of TV ads is running, and this website.
Regional Providers
The regional Like Minds providers undertake a range of anti-discrimination activities with their local community groups and organisations, marae, businesses and media.
Such activities include: workshops tailored to help reduce stigma within the organisations, eg, DHBs; promotional events, like the K'Rd October Gig, to raise public awareness of stigma and discrimination; and helping organisations with their policies and procedures to ensure they are not discriminatory.
A diverse range of organisations work as Like Minds providers. These include: public health agencies, mental health service providers, consumer-controlled organisations and networks, and a variety of NGOs. There are also 9 Māori providers and 3 Pacific providers.
Building resources
The Like Minds programme is steadily building its resources on this website to share with the public to inform, and help them inform others, about reducing stigma and discrimination related to mental illness.
For more information about Like Minds, Like Mine, please phone the national support and resource line on 0800 102 107.
